About 80 percent of today’s jobs are landed through networking. But how, exactly, do you go about finding opportunities to network? Robert Yale, Ph.D., assistant professor in the Satish & Yasmin Gupta College of Business, spoke to Director of Career Services & QEP Julie Janik’s career development class about making professional connections and building your personal brand through LinkedIn. “LinkedIn is not Facebook for the over-40 crowd,” said Yale. “It’s a social network for professionals with over 450 million users. It can be the bridge between you and potential employers if you work diligently to create a profile that sets you apart.”
Here are the dos and don’ts that make for a successful student LinkedIn profile:
Do get a professional photo
Eye tracking studies show that recruiters spend 20 percent of their time focused on the photo in a LinkedIn profile. Because of this, Yale says you must use a professional image: “Use a tightly cropped photo. Wear business attire and make sure you’re recognizable.” And make sure you’re the only person/animal/object in the photo: “Don’t use an image of you with a dolphin unless you’re a dolphin trainer.” And beware: if you don’t upload a photo, LinkedIn will choose one from another of your social media accounts. What first impression do you want to make?
Don’t list your class year
According to Yale, listing your class year (freshman, sophomore, etc.) can exclude you from a recruiter’s searches. If, for instance, you forget to update your status from sophomore to junior, any keyword searches looking for juniors will bypass your profile. Another note about searches: list your degree by its acronym (BA, MBA). That’s what automatic searches are programmed to look for.
Do complete the experience section with future employers in mind
This means don’t list your title as “student” in the experience section. “College is about more than being a student,” said Yale. “So in the experience section, list all of your volunteer and extracurricular activities, as well as your internships and summer jobs.” Think hard about what you learned and how those experiences translate into transferable skills. List those skills in your profile.
Don’t sell yourself short
When writing about your experience, don’t minimize the work you did by over-clarifying the position. If you were a student worker, list your job title only — do not list it as “student worker for XYZ Department.” Don’t describe your work at a day camp as a “short summer job.” Instead, focus on how you met your employer’s expectations and what skills you gained as a result of the experience.
Do be definitive and declarative in all your profile entries
Don’t say you are “planning to go to graduate school” or “hoping to land an internship with a large accounting firm.” Instead, show the steps you are taking to reach that goal. Statements like “preparing for medical school” or “completing course work required to secure internship” are straightforward and goal oriented. As Yoda says, “Do or do not. There is no try.”
Do make connections
Yale hears many students say they don’t have connections beyond school. “So get creative,” he said. “Start thinking about your parents and their friends, aunts, uncles, and your friends’ parents. Once you make your first layer of connections, the doors are open for you to connect with their connections, and so on.” This is also where networking comes in. When you go to a job fair, pick up cards from employers that interest you and add them to your network. If you notice that one of your connections is linked to a person that could help you or a company you’d like to work for, ask your connection if they will introduce you. “Be diligent, and your network will grow exponentially,” said Yale.