I am the managing director and GM at Deloitte Digital, heading the firm's advertising agency offering in the U.S. and building a new agency model that lives at the intersection of creativity and consulting. My career journey rising in the ranks didn't come with the same pedigree as my peers (no MBA, no advertising degree), yet I have a superpower that most don't: the ability to bring compelling storytelling to business transformation – a skill that’s born of my English degree from the University of Dallas.
The English major and UD’s Core emphasis on critical thought taught me how to tap into the human condition, challenge convention, deliver a compelling argument, and say it all in a way that leaves the reader wanting more. Indeed, what I do every single day is a confluence of storytelling, philosophy and even math – a form of art that elicits an emotional response powerful enough to change human behavior. Doing so effectively and responsibly requires more than a product idea or a witty tagline. It requires studying the human truths that lead not only to the most compelling strategies, but to the best decisions.
I don't believe this study is learned in most business schools. It's learned by reading great works of literature and philosophy and writing about them. It’s learned in lively debates and well-structured arguments. It’s learned in a love for art and a spirit of curiosity. In other words, it's learned at UD.